Saatchi & Saatchi’s Rebirth in Bangkok – Thailand #design #arquitectura
We return to the creative work of Supermachine Studio, the multidisciplinary design firm that architect Pitupong (Jack) Chaowakul established in 2009 in Bangkok.
Last year, we covered Supermachine’s design of Bangkok University Creative Center.
This time, our attention was piqued immediately by the first images we saw of Supermachine’s ideas for the rebirth of Saatchi & Saatchi Thailand’s office.
Supermachine was the team of choice for Saatchi & Saatchi’s regional creative director, Joel Clement, because he was looking for playful and unexpected design solutions. Clement wanted a space “that inspires, is genuinely fun to come to everyday, and that didn’t take itself too seriously.”
The agency’s move to the Sindhorn Tower, on Wireless Road in Bangkok, was part of parent firm Publicis’s goal to gather its affiliated companies in one building for shared resources.
The somewhat dated building, tight space (400 m2, about 4305 ft²) and the tight budget posed challenges that Chaowakul and team solved with bold ideas that leave much of the space open but accented by strong visual elements. This openness was also part of Clement’s brief to Supermachine, as the previously scattered teams had to learn to work together and become one functioning family.
We love Supermachine’s happy nods to motion and mobility. The reception desk is on wheels and resembles a big white bus. Bicycles work as the legs of a large glass-top conference table that is fully mobile. The meeting cabins that feel like train compartments. There is also the reoccurring visual theme in the shape of a racetrack, hockey rink or stadium.
A large outer wall is covered with small, white “wood pixels” that are made of wood recycled from the agency’s previous office. With this wall, Supermachine achieved not just practical goals — to cover the ugly red marble wall and to save costs by recycling materials from the existing office — they also created a visual link to the organization’s past.
Perhaps in a nod to even further into humanity’s past, there is the “monster wall.” Its main feature is a 20 meter-long (65 feet), lizard whose skin is constantly redecorated with current work and inspirational items. Its jaws work as a bookshelf. The monster has already become the agency’s new mascot and will appear on a T-shirt soon.
In addition to Pitupong (Jack) Chaowakul, the Supermachine project team included Suchart Ouypornchaisakul, Peechaya Mekasuvanroj, Santi Sarasuphab, Kasidis Puaktes, Jetsada Phongwasin and Korthong Thongtham Na Ayutthaya. – Tuija Seipell